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The spot, created by ad agency M&C Saatchi, Los Angeles was shot by Icelandic directing team the Snorri Brothers. Using their invention, The Snorri Cam - a camera that is attached to a weight belt and stabilized at the hips - they were able to capture one-of-a-kind imagery. House Design & Film, Los Angeles created the national print and OOH campaign featuring Brady. The national print publications include GQ, Esquire, Details, ESPN the Magazine and Men's Journal, while outdoor media can be seen on tall walls in New York, Boston and Los Angeles. Three other campaign spots--"Drums", "1000 CCs" and "New York City", will air online and focus on the featured Fall/Winter 2011 product in the collection.
The films, along with outdoor executions, and digital components, were also created with M&C Saatchi, Los Angeles. M&C Saatchi, Los Angeles is working hand in hand with two other agency teams: M&C Saatchi PR in New York, which together with the 2011 New Bailey Button PR team, is managing the public relations initiative for the "UGG 5885 for you" campaign, and KSL Media in Los Angeles, which created an integrated media strategy.
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